Tailored Strategies For Cosmetic Practices

Find, reach, attract, & convert customers in your niche.

We've highlighted some recent findings on some of the most common surgeries worldwide for your benefit.

Lip Fillers

  • Most popular among young adult women

  • Instagram is number one conversion channel

  • Higher comparative customer LTV

Liposuction

  • Most popular among middle aged-women, but increasing male demand

  • Google search ads & FB most effective

  • Higher demand in urban areas

Veneers

  • Most popular among middle-aged adults, but gaining traction with young adults

  • Google search ads most effective

  • Higher income demographic

BBLs

  • Most popular among young adult women

  • Instagram is number one conversion channel

  • Strong opportunity for cross-selling

Plastic Surgery

  • Widest array of customers

  • Google search ads & FB most effective

  • Highly competitive niche requires strong differentiation

Hair Transplant

  • Most popular among young adult women

  • Instagram is number one conversion channel

  • Higher comparative customer LTV

Industry Case Studies

  • Increased Engagement & Revenue:

    Dr. Smith's Plastic Surgery Practice implemented a multi-channel marketing strategy that included Google Ads, Facebook Ads, and an optimized lead nurturing funnel. Within a year, the practice saw a 60% increase in new patient inquiries and a 40% increase in scheduled procedures. (Practice Growth Online)

  • Increased Patient Consultations:

    Dr. Simon Ourian, celebrity skin guru, adopted a campaign strategy that relied heavily on Instagram marketing. He grew his account by 37%, reported a 30% increase in consultation requests, and saw a 25% increase in revenue directly from Instagram leads. (Practice Growth Online)

  • Increased Engagement & Revenue:

    The London Cosmetic Clinic, offering an array of cosmetic treatments, deployed a Google Ads campaign, bolstered its SEO presence, and saw a 40% increase in web traffic, 300 new leads per month, and a 20% increase in revenue from lip fillers alone. (The London Cosmetic Clinic)

  • Cost-Effective Customer Acquisition:

    Cosmetic surgery businesses using automated marketing funnels reduce their customer acquisition costs by up to 50%. Automated funnels ensure that potential customers receive timely and relevant information, leading to higher conversion rates and lower marketing expenses. (Invesp)

  • Enhanced Lead Conversions:

    SkinViva Cosmetic Clinic implemented a targeted lead generation strategy driven by email marketing that led to an open rate ~10 points higher than the industry average, CTR of ~5 points higher than the industry average, and a 15% increase in repeat customers who converted through email marketing. (SkinViva)

  • Cost-Effective Marketing Strategy:

    Bella Cosmetic Surgery utilized a comprehensive digital marketing approach, including SEO, PPC, and social media advertising. By optimizing their marketing funnel and focusing on lead generation, they achieved a 35% increase in website traffic and a 25% increase in booked consultations over six months. (PatientGain.com)

  • Effective Lead Nurturing Strategy:

    Practices that use automated lead nurturing see a 45% increase in patient conversion rates compared to those that do not. This highlights the importance of maintaining contact and providing valuable information to potential patients through optimized funnels. (DemandGen Report)

  • High ROI from Paid Advertisements:

    Cosmetic surgeons who use Google Ads and social media advertising typically see a 200-400% return on investment. This means that every $1 spent on advertising can yield $2 to $4 in revenue, underscoring the financial benefits of paid ads. (WebFX)